The Project

With the 2022 Commonwealth Games proudly being held in Birmingham for the first time since its inception in 1930, ensuring that the promotional material matched the scale of the event was essential to the organisers. Claiming that “Birmingham 2022 will be a West Midlands Celebration with Birmingham at its heart”, the stage was set for an epic global spectacle attracting 4,600 sports men and women from across 72 nations and hundreds of thousands of visitors to the area.

The Brief

From Thursday 28 July – Monday 8 August 2022, Coventry hosted a series of events at Coventry Stadium and Arena and the city council were keen to ensure that locals and visitors were aware of the historic events being held in their city. When approached by Coventry City Council to provide a temporary promotional material for the city, we were proud to show our support for the local area and play our part in the success of the event.

With Judo, Wrestling and Rugby Sevens being held in Coventry, we were asked to supply a huge temporary building wrap and hoarding for one of the city’s most iconic and prominent buildings, attracting the attention of hundreds of thousands of people each day within the city.

Located in the heart of Coventry, the prominent former Ikea building has long been identified by Coventry City Council as playing a key part in the city’s year as UK City of Culture. The building became the new base for the Coventry City of Culture Trust team in 2022 and during the 3 weeks of the Commonwealth games will be adorned with a colossal building vinyl wrap that will promote the games and help to create a community of interest in the event.

Upon receipt of the artwork and dimension requirements, Graphic Arts Group worked tirelessly to produce several large striking, durable promotional building vinyls and hoardings to be used around the symbolic building. Produced to the highest visual quality and precision manufactured, the whole process from receiving the artwork to installation upon the building took just 4 days!

Using specialist access equipment and our expert knowledge of temporary advertisement installations we were able to smoothly fix the hoarding into place, where it will remain for the 3 weeks that the event takes place.

The Result

Visually stunning and visible for miles around, these eye-catching building vinyls and hoardings were the perfect solution to demonstrate Coventry’s commitment to being a host city of the 2022 Commonwealth Games. Welcoming visitors and locals with vivid, attractive signage will help the city deliver on its promise to shine a light on this vibrant corner of the Commonwealth and work to improve health and wellbeing in the region.


Why use Vinyl Building Graphics?

Used indoors or out, durable vinyl graphics can be used to create colourful and eye-catching designs that puts any messaging in any location. An extremely versatile product it can be used on virtually any surfaces such as walls, floors, pavements, doors, vehicles and point of sale items to create leave an impression that sticks.

Building wraps are an incredible way for brands to advertise on a large scale. Building wraps can be created in any number of materials and fabrics and can clearly and effectively get a message across to passers-by in the local area.

Often possible to cover most size of areas that you require, from sections at the front of a building, as in this case, to wrapping around an entire stadium in more extreme cases, building vinyls are an impressive and memorable way to get your message across.

To discover more about how external branding and effective signage can help deliver a message to your community, speak to one of our Graphic Arts Group experts today.

When choosing a supplier for your signage or graphics project, you’ll want to consider factors such as experience in the industry, value for money, flexibility, responsiveness, use of safer working practices, and commitment to environmentally friendly practices.

A good way of understanding the technical ability, quality and professionalism of a supplier is to explore their industry accreditations. Our industry accreditations include Acclaim, ConstructionOnline, ISOQAR, SSIP and ESPO.

Find out more about us being awarded ESPO accreditation, along with our other accreditations and experience.


Read More